Week 15

So when your thinking about opening a business, but your wondering if you should just do online business or have a store? As a small first time business owner you might think maybe I should just do an online business first to see if I'm even successful.
Let's first thing about all the cons to a instore business.
Cons:
1. Having to pay rent or buying a store can be very pricey.
2. With a building comes a lights and water bill.
3. You have to pay at least one employee. (You might always have emergency, so you would need someone to watch the store for you)
Now some of the things about an online business. One you wouldn't have as high of a start up cost. Second by having a store only you lower your potential customers. Over 1 billion people worldwide now have access to the internet. Overall depending on your business and what your selling is going to determine if you think your business would do good just being online.  Because most the time there are more benefits to just doing an online store.

Week 14

What is public relations? Public relations is a strategic communication process that builds mutually relationships between organizations and the public. Public relations includes promotional activities that work to create a strong public image of the company.  Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing. Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best. Public relations also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually tells a company what people are the most satisfied and unsatisfied with, which can help a business tremendously. 

Week 13

What is E-marketing? Well E-marketing is the process of marketing a brand using the Internet. I think E-marketing is a great idea. I personally do a lot of online shopping and most the time I hear about a deal it's on Facebook. When implemented correctly, the return on investment (ROI) from E-marketing can far exceed that of traditional marketing strategies. I think from any owner perspective E-marketing is a great investment and would differently boost sales and the really help get the name out.