Week 14

What is public relations? Public relations is a strategic communication process that builds mutually relationships between organizations and the public. Public relations includes promotional activities that work to create a strong public image of the company.  Public relations activities include helping the public to understand the company and its products. Public relations if done right can reach a large audience without the expensive cost of traditional advertising and marketing. Public relations provide a service for the company by helping to give the public and the media a better understanding of how the company works. Within a company, public relations can also come under the title of public information or customer relations. These departments assist customers if they have any problems with the company. They are usually the most helpful departments, as they exist to show the company at their best. Public relations also helps the company to achieve its full potential. They provide feedback to the company from the public. This usually tells a company what people are the most satisfied and unsatisfied with, which can help a business tremendously.