Cold Calling: Many companies may call current customers or members of the general public, companies often simply call people up on the phone and offer them services. Even tho a company may not make a sale as a result of most of these calls, some calls will be successful, and brand loyalty is reinforced in existing customers even if they don't buy anything new. People who were previously unaware of the company might have their interest piqued by the call.
Search Engine Marketing: Creating a website that's among the top results on search engines is another way of marketing services. If a consumer is looking for a product or service for which there are a number of providers, they might simply enter keywords into a search engine and scan the results. Instead of thoroughly comparing each hit, she might choose to look only at the first few websites. Businesses structure their websites and infuse them with keywords and phrases designed to maximize their search engine ranking and garner the greatest volume of customer inquiries.
Emails:
Sending out a e-mails that announces new happenings in the company are other ways to get the company's message out. Companies might use either an established list of customers and periodically email out the publication.
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